How We Use AI

March 2026

At Studio Zisha we are deeply committed to the ethical use of AI. This starts with transparency.

AI raises real concerns that we take seriously: the environmental cost of compute, the displacement of human artists whose livelihoods depend on their craft, and the fact that most AI models were built on creative work that was used without the knowledge or consent of the people who made it. We are not outside these tensions. We operate inside them, and the least we can do is openly disclose our choices.

Visual development. Our early character and world art is generated with AI, under specific human direction. Every image reflects deliberate creative choices about composition, character, mood, and world tone. As the studio scales, human artists will take over and expand on this foundation. Any AI-generated assets in shipped work will be labeled.

Studio workflow. We use AI tools to accelerate writing, research, iteration, and production planning. For example, we’ve used AI to audit that we are respecting our own consent-based rules. AI caught violations we missed. But every choice about how to fix them belongs to a person. The ideas and decisions are ours. AI compresses the distance between concept and execution.

Gameplay. We are actively exploring AI-driven NPC interaction as a core mechanic: conversations that feel organic, relationships that adapt, characters who remember. This is not a feature we're bolting on. It is potentially central to what makes the Fandom Engine work at scale. We will be transparent about how it functions when it ships.

What AI does not touch. Story canon. Character psychology. Consent systems. The boundaries that define how players experience trust and relationship in this game. Those are human-authored, human-held, and non-negotiable.

We're a small studio building something ambitious. AI lets us accomplish more with the resources we have. AI is part of how we work, and it may be part of how the game works.

We think carefully about which tools we use and why, and we hold ourselves to keeping up with what responsible use actually means as the field evolves. We don't have all the answers. But we're paying attention, and we'll keep updating our approach as things change.